Article first published as “Sustainability as a Market Advantage” on Technorati.com.

In my research and writing on the topic of sustainability, I look for examples of developers or owners who are fully motivated to build a sustainable building because of an overriding economic reason to do so.

Sure, there are visible stories about owners who build “green” because it is “the right thing to do”, and some tout that energy savings to the tenants will add attractiveness to sustainable buildings, but those savings seem quite undefinable in a way that will motivate the tenants to pay higher rent.

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